When I started my previous role with the College of Sciences and Humanities, I saw an overwhelming abundance of untapped storytelling potential. As the biggest college on campus, and one that most students pass through while at BSU, we needed a human-centric approach to tell the story of who we are: researchers, writers, innovators, scholars, lifelong learners, and so much more.

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In shifting the narrative from statistics to stories, our Instagram engagement increased by 1,315.76% from July 1, 2021 to March 15, 2022, and our following more than doubled.